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Traffic Acquisition Manager/Specialist

Kyiv

Our Client, an international retail company, is looking for a Traffic Acquisition Manager/Specialist in Kyiv.

Role and Responsibilities

  • Creating, optimization and performance measurement of the advertising campaigns on the Internet (Google Ads, advertising on social networks Facebook, Instagram, partners’ networks).
  • Estimating and forecasting necessary budget for advertising campaigns.
  • Setting goals and tasks for the launching advertising campaigns by partners and evaluating the results.
  • Analytics and creating monthly reports.
  • Analysis and evaluation of competitors’ advertising activities.

Qualification and Requirements

  • Result orientation and analytical thinking skills.
  • Understanding of marketing, internet advertising and indicators of advertising effectiveness (KPIs).
  • Ability to work with large data sets, analyze them and use them for decision making (Excel proficiency or other tools for data analyzing).
  • Experience in creating advertising campaigns on the Internet (search engines, social networks, CPA-networks).
  • Availability of specific results that can be evaluated.
  • Knowledge of the main advertising channels (tools) – Google Ads, Facebook Ads Manager, etc.
  • An experience of using Google Analytics and other analytics systems for measuring the results of advertising campaigns.

Preferred Skills

  • Google Ads and Google Analytics certification.
  • Fluent English or French.
  • Basic knowledge of SEO (main principles, interaction with PPC, performance evaluation, link buiding).
  • Basic skills of working with photo editors (Adobe Photoshop or analogues).
  • Communicative skills, ability to interact effectively with other team members.
  • Experience in launching and evaluating the performance of unique promotional campaigns.

Responsible recruiter: yf@abouthr.com.ua

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