Traffic Acquisition Manager/Specialist

Kyiv

Our Client, an international retail company, is looking for a Traffic Acquisition Manager/Specialist in Kyiv.

Role and Responsibilities

• Creating, optimization and performance measurement of the advertising campaigns on the Internet (Google Ads, advertising on social networks Facebook, Instagram, partners’ networks).
• Estimating and forecasting necessary budget for advertising campaigns.
• Setting goals and tasks for the launching advertising campaigns by partners and evaluating the results.
• Analytics and creating monthly reports.
• Analysis and evaluation of competitors’ advertising activities.

Qualification and Requirements

• Result orientation and analytical thinking skills.
• Understanding of marketing, internet advertising and indicators of advertising effectiveness (KPIs).
• Ability to work with large data sets, analyze them and use them for decision making (Excel proficiency or other tools for data analyzing).
• Experience in creating advertising campaigns on the Internet (search engines, social networks, CPA-networks).
• Availability of specific results that can be evaluated.
• Knowledge of the main advertising channels (tools) – Google Ads, Facebook Ads Manager, etc.
• An experience of using Google Analytics and other analytics systems for measuring the results of advertising campaigns.

Preferred Skills

• Google Ads and Google Analytics certification.
• Fluent English or French.
• Basic knowledge of SEO (main principles, interaction with PPC, performance evaluation, link buiding).
• Basic skills of working with photo editors (Adobe Photoshop or analogues).
• Communicative skills, ability to interact effectively with other team members.
• Experience in launching and evaluating the performance of unique promotional campaigns.

Responsible recruiter: yf@abouthr.com.ua