Employee loyalty, what it is and how to achieve
Employee loyalty is one of the core values of any corporate system. It can bring benefits to the company, starting with increasing labor productivity and ending with the formation of a positive attitude towards the employer in society.
Loyalty is difficult to measure, but its importance cannot be overestimated since it has a direct impact on the profitability and success of a business.
What is loyalty in the workplace and what are methods for evaluating it?
The loyalty of the company employees represents the emotional affection of the staff to the employer, the desire to remain part of it. It reduces the chances that a particular employee wants to leave for another company.
Methods for assessing staff loyalty are the following:
- Assessment of staff turnover;
- Conducting surveys and questionnaires;
- Special observations of how employees behave at the workplace and during breaks;
- Conducting interviews with employees from different departments.
To determine the employee loyalty index, it is necessary to use all types of ratings indicated above. The level of the emotional attachment of specific specialists can be determined using the Cattell test or the 360-degree method.
Increasing employee loyalty
Improving employee affection is one of the main goals of the activity. Increasing employee loyalty requires an integrated approach with the identification of problems that concern both the entire staff and individual specialists.
To improve the loyalty index you can use tips from AboutHR:
- Offer fair and competitive pay. The loyalty of the employees largely depends on the level of wages and compliance with its duties. If in another place, the employer pays more for similar tasks, then employees may feel depreciated.
- Providing more responsibility. This step allows you to show confidence on the part of the company. However, it is essential to provide employees with all the opportunities and resources to achieve their goals; otherwise, an increase in responsibility can lead to hostility on the part of subordinates, because of the banal transfer of duties.
- Help your staff grow. If the company allows its employees to acquire new skills and develop professionally, then this can lead not only to the location of existing staff and the attraction of new loyal employees. Create environment for career advancement, educate employees in areas that interest them.
- Minimize uncertainty. Nowadays, confidence in their workplace is more important than ever for most professionals. Be honest with your employees; inform about the current state of affairs of the company and further plans. This will not only reduce uncertainty but also increase confidence in the employer.
To increase employee loyalty is the primary goal of the corporate culture. Learn to listen to your employees and create comfortable working conditions, not only physically and emotionally.
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